What are cookies?
Cookies are small text files that are placed on your computer, smartphone or other device when you access the internet.
Why are cookies essential to Bionical Ltd websites?
None of the cookies we use collect your personal information and they can’t be used to identify you.
Types of cookies
The length of time a cookie stays on your device depends on its type. We use two types of cookies on our websites.
Session cookies are temporary cookies which only exist during the time you use the website (or more strictly, until you close the browser after using the website). Session cookies help our websites remember what you chose on the previous page, avoiding the need to re-enter information.
Persistent cookies stay on your device after you’ve visited our website. For example, if you tick the ‘Remember my ID’ box when you log onto Online Banking a persistent cookie will be used so that the site remembers your choice the next time you use it. Persistent cookies help us identify you as a unique visitor but don’t contain information that could be used to identify you to another person.
The analytics services we use are:
|Name||Purpose||Default expiration time|
|_utma||Used to distinguish visitors and sessions||2 years from set/update|
|_utmb||Used to determine new sessions/visits.||30 mins from set/update|
|_utmc||Operated in conjunction with the _utmb cookie to determine whether you were in a new session/visit||End of browser session|
|_utmz||Stores the traffic source or campaign that explains how you reached our site.||6 months from set/update|
|_utmv||Used to store your custom variable data.||2 years from set/update|
How to control and delete cookies
If you want to restrict or block the cookies we set, you can do this through your browser settings. The ‘help’ function within your browser should tell you how.
Alternatively, you could visit www.aboutcookies.org, which contains comprehensive information on cookies on a wide variety of browsers. You’ll also find details on how to delete cookies from your computer. To learn about controlling cookies on the browser of your mobile device please refer to your handset manual.
Cookies in emails
Web beacons: tiny, invisible images placed in emails to tell us whether you’ve opened them (and if so how often), how you interacted with them (for example the time you spent reading the email), which email software and web browser you used, which device you used and your IP address. We also use web beacons to help us display emails in the best format for your device.
Link tracking: our emails contain a number of hyperlinks, each of which has a unique tag. When you click on one of these links the mailing company logs the click so that we can understand who has clicked through from an email to our website. We use this information to tailor future messages to you.
Making choices about cookies
If you don’t want to accept cookies from our emails, simply close the email before downloading any images or clicking on any links. You can also set your browser to restrict or reject cookies. These settings will apply to all cookies on websites and emails.
In some instances, depending on your email or browser settings, cookies in an email may be automatically accepted (for example, when you’ve added an email address to your address book or safe senders list). Please check your email browser or device instructions for more information on this.
Bionical Ltd. and Patient-ly, part of the Bionical Group, is strongly committed to protecting personal data. This privacy statement describes why and how we collect and use personal data and provides information about individuals’ rights. It applies to personal data provided to us, both by individuals themselves or by others. We may use personal data provided to us for any of the purposes described in this privacy statement or as otherwise stated at the point of collection.
Personal data is any information relating to an identified or identifiable living person. Bionical processes personal data for numerous purposes, and the means of collection, lawful basis of processing, use, disclosure, and retention periods for each purpose may differ.
When collecting and using personal data, our policy is to be transparent about why and how we process personal data. To find out more about our specific processing activities, please go to the relevant sections of this statement.
Our Processing Activities – Patient-ly, part of the Bionical Group
- Collection of Personal Data
Bionical, and Patient-ly as part of the Bionical Group, processes personal data about contacts (existing and potential Bionical and Patient-ly clients and/or individuals associated with them) using a customer relationship management system (the “Bionical CRM”).The collection of personal data about contacts and the addition of that personal data to the Bionical CRM is initiated by a Bionical user and will include name, employer name, job title, and email. In addition, the Bionical CRM may collect data from Bionical email (sender name, recipient name, date and time) and calendar (organiser name, participant name, date and time of event) systems concerning interactions between Bionical users and contacts or third parties.
- Use of Personal Data
Personal data relating to business contacts may be visible to and used by Bionical and Patient-ly, as part of the Bionical Group, users to learn more about an account, client or opportunity they have an interest in, and may be used for the following purposes:
- Administering, managing and developing our businesses and services
- Providing information about us and our range of services
- Making contact information available to users
- Identifying clients/contacts with similar needs
- Describing the nature of a contact’s relationship with Bionical or Patient-ly, part of the Bionical Group
- Performing analytics, including producing metrics for Bionical leadership, such as on trends, relationship maps, sales intelligence and progress against account business goalsIn addition, the Bionical CRM uses an algorithm to evaluate the strength of interactions between a Bionical user and a contact. This ranking is primarily based on interaction frequency, duration, recency and response time. Bionical Group Companies do not sell or otherwise release personal data contained in the Bionical CRM to third parties for allowing them to market their products and services without consent from individuals to do so.
- Data Retention
Personal data will be retained on the Bionical CRM for as long as it is necessary for the purposes set out above (e.g. for as long as we have, or need to keep a record of, a relationship with a business contact).
We take the security of all the data we hold very seriously. We adhere to internationally recognised security standards such as ISO/IEX 27001:2013. Our information security management system consists of a framework of policies, procedures and training in place covering data protection, confidentiality and security and regularly review the appropriateness of the measures we have in place to keep the data we hold secure.
When and how we share personal data and locations of processing
We will only share personal data with others when we are legally permitted to do so. When we share data with others, we put contractual arrangements and security mechanisms in place to protect the data and to comply with our data protection, privacy, confidentiality and security standards.
We are part of a global company structure and in common with other professional service providers, we use third parties located in other countries to help us run our business. As a result, personal data may be transferred outside the countries where we and our clients are located. This includes countries outside the European Union (“EU”) and to countries that do not have laws that provide specific protection for personal data.
We have taken steps to ensure all personal data is provided with adequate protection and that all transfers of personal data outside the EU are done lawfully. Where we transfer personal data outside of the EU to a country not determined by the European Commission as providing an adequate level of protection for personal data, the transfers will be under an agreement which covers the EU requirements for the transfer of personal data outside the EU, such as the European Commission approved standard contractual clauses. The European Commission approved standard contractual clauses are available here.
Personal data held by us may be transferred to:
- Other Bionical group companies
For details of our group company locations, please click here. We may share personal data with other Bionical group companies where necessary for administrative purposes and to provide professional services to our clients (e.g. when providing services involving advice from Bionical Group companies in different territories). Our business contacts are visible to and used by Bionical users from other Bionical Group companies to learn more about a contact, client or opportunity they have an interest in (please see the Business contacts section of this privacy statement for more information about our processing of this type of data).
- Third party organisations that provide applications/functionality, data processing or IT services to us
We use third parties to support us in providing our services and to help provide, run and manage our internal IT systems. For example, providers of market, research, information technology, cloud based software as a service provider, identity management, website hosting and management, data analysis, data back-up, security and storage services. The servers powering and facilitating that cloud infrastructure are located in secure data centres around the world, and personal data may be stored in any one of them.
- Third party organisations that otherwise assist us in providing goods, services or information
- Auditors and other professional advisers
- Law enforcement or other government and regulatory agencies or to other third parties as required by, and in accordance with, applicable law or regulation
Occasionally, we may receive requests from third parties with authority to obtain disclosure of personal data, such as to check that we are complying with applicable law and regulation, to investigate an alleged crime, to establish, exercise or defend legal rights. We will only fulfil requests for personal data where we are permitted to do so in accordance with applicable law or regulation.
Changes to this privacy statement
We recognise that transparency is an ongoing responsibility, so we will keep this privacy statement under regular review.
This privacy statement was last updated on 22 February 2018.
Data controller and contact information
The data controller is Bionical Ltd. (the limited partnership registered in England under registration no. 07059600 and with its registration address at The Boardwalk, Mercia Marina, Findern Lane, Willington Derbyshire, DE65 6DW) and such other Bionical Group company that is a contracting party for the purposes of providing or receiving services.
If you have any questions about this privacy statement or how and why we process personal data, please contact us at:
Data Protection Officer
The Boardwalk, Mercia Marina, Findern Lane, Willington Derbyshire, DE65 6DW
Phone: +44 (0) 1283 753220
Individuals’ rights and how to exercise them
Individuals have certain rights over their personal data and data controllers are responsible for fulfilling these rights. Where we decide how and why personal data is processed, we are a data controller and include further information about the rights that individuals have and how to exercise them below.
Access to personal data
You have a right of access to personal data held by us as a data controller. This right may be exercised by emailing us at email@example.com. We may charge for a request for access in accordance with applicable law. We will aim to respond to any requests for information promptly, and in any event within the legally required time limits (currently 40 days).
Amendment of personal data
To update personal data submitted to us, you may email us at firstname.lastname@example.org or, where appropriate, contact us via the relevant website registration page or by amending the personal details held on relevant applications with which you registered.
When practically possible, once we are informed that any personal data processed by us is no longer accurate, we will make corrections (where appropriate) based on your updated information.
Withdrawal of consent
Where we process personal data based on consent, individuals have a right to withdraw consent at any time. We do not generally process personal data based on consent (as we can usually rely on another legal basis). To withdraw consent to our processing of your personal data please email us at email@example.com or, to stop receiving an email from a Bionical marketing list, please click on the unsubscribe link in the relevant email received from us.
Other data subject rights
This privacy statement is intended to provide information about what personal data we collect about you and how it is used. As well as rights of access and amendment referred to above, individuals may have other rights in relation to the personal data we hold, such as a right to erasure/deletion, to restrict or object to our processing of personal data and the right to data portability. Some of these rights will only be available from 25 May 2018.
If you wish to exercise any of these rights, please send an email to firstname.lastname@example.org.
We hope that you won’t ever need to, but if you do want to complain about our use of personal data, please send an email with the details of your complaint to email@example.com. We will look into and respond to any complaints we receive.
You also have the right to lodge a complaint with the Information Commissioner’s Office (“ICO”) (the UK data protection regulator). For further information on your rights and how to complain to the ICO, please refer to the ICO website.
EXPERIENCE IS KING
People’s expectations of a brand have changed. If brands want our loyalty and custom, we now expect a certain level of experience.
This behaviour translates directly into healthcare today. Successful outcomes for patients, professionals and payors alike are driven by how a brand, company or product can deliver against their expectations.
WE BENCHMARK THE EXPERIENCE OF YOUR PATIENTS
We audit an organisation’s levels of internal patient centricity, and the engagement that this drives, assessing the gaps between business intention and patient reality.
We recommend short and long-term strategic improvements to enable you to stay on track with the changing expectations of patients.
How patient-focused are we? Are our processes and internal environment patient-centric? What do we base that assessment on?